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max

Max is an AI agent that finds B2B buyers, detects buying signals, and writes personalized outreach for sales teams.

product Details

Published June 13, 2026
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Pricing
max application interface and features

About max

Max is an autonomous AI sales agent, or AI SDR, designed to run B2B prospecting from start to finish. Instead of requiring sales teams to stitch together multiple disparate tools such as a prospecting platform, a data provider, an intent data service, and a copywriter, Max consolidates the entire outbound workflow into a single, intelligent agent. He automatically finds ideal buyers, maps the go-to-market strategy, catches real time buying signals across the web, and writes personalized cold outreach that drives replies. The product is purpose built for founders, SDRs, and revenue teams who want to build a consistent pipeline without the manual busywork of research and list building.

Max works alongside a sales team rather than replacing it. Users remain in full control by reviewing suggestions or letting Max operate autonomously. The core value proposition is efficiency: Max eliminates the need to manually scroll LinkedIn, research company fits, or enrich profiles. He monitors signals such as LinkedIn profile activity, company page engagement, hiring sprees, funding announcements, and new executive hires. When a high intent signal is detected, Max enriches the lead with verified email, direct phone number, LinkedIn profile, company context, and industry details. These warm, qualified leads are then delivered directly to the user's inbox each morning or pushed to Slack in real time. Over 600 sales teams currently trust Max to automate their prospecting and deliver high intent leads on autopilot.

Features

AI Powered ICP Filtering

Max automatically reads a user's website to understand their business and then builds an ideal customer profile (ICP) based on industries, job titles, company size, and geographic regions. Once the ICP is defined, every lead that Max sources is automatically filtered against these criteria. This ensures that sales teams only see leads that match their target audience, eliminating the noise of irrelevant prospects. The AI continuously learns and refines the ICP based on engagement patterns, improving lead quality over time without manual adjustment.

Engagement Signal Tracking

Max monitors LinkedIn profiles and company pages to capture every reaction, comment, and interaction automatically. He detects when a prospect engages with content, posts about relevant topics, or shows interest in competitor activity. These engagement signals are tracked in real time, allowing sales teams to act on warm leads before competitors even notice the opportunity. The system also identifies new job changes, promotions, and other career moves that indicate a prospect may be open to new solutions. This feature transforms passive social media activity into actionable sales intelligence.

Profile Enrichment

Every lead that Max discovers is automatically enriched with comprehensive contact and company data. This includes verified email addresses, direct phone numbers, LinkedIn profile URLs, company name, employee count, industry, location, and job titles. There is no need for manual research or third party enrichment tools. The enrichment happens in the background as part of Max's core workflow, ensuring that sales teams receive complete, ready to use profiles with every lead. This data is accurate and updated regularly to maintain quality.

Seamless Integrations

Max integrates directly with popular sales tools including Overloop, Instantly, and Lemlist for automated outreach sequences. For more custom workflows, users can connect Max via Zapier, Make, or any webhook to push leads into existing CRM systems or sales stacks. This integration layer ensures that Max fits into established workflows without requiring teams to change their tools. Leads flow automatically from detection to enrichment to outreach, creating a seamless end to end prospecting pipeline.

Use Cases

Automated Lead Generation for SDR Teams

SDR teams can use Max to completely automate the top of funnel prospecting process. Instead of spending hours manually searching LinkedIn, building target lists, and researching company fits, SDRs simply define their ICP and let Max handle the rest. He monitors thousands of signals across the web, identifies high intent prospects, and delivers enriched leads directly to the team's inbox or CRM every morning. This frees SDRs to focus on conversation and closing rather than administrative research.

Real Time Intent Based Outbound

Sales teams targeting accounts with specific buying signals can leverage Max to catch opportunities the moment they emerge. For example, when a prospect posts about needing an AI SDR, changes jobs, or engages with a competitor's content, Max detects this signal in real time and alerts the sales team via Slack. The team can then craft a personalized outreach message while the signal is still fresh, dramatically increasing reply rates. This use case is ideal for companies selling to fast moving B2B markets where timing is critical.

Scalable Prospecting for Founders and Small Teams

Founders and small revenue teams with limited bandwidth can use Max to scale their prospecting efforts without hiring additional SDRs. Max operates 24/7, continuously scanning for new leads that match the ICP. He handles the entire research and enrichment process, delivering a steady stream of warm leads each day. This allows solo founders or lean teams to maintain a consistent pipeline of qualified opportunities while focusing their limited time on high value activities like product development and customer calls.

Multi Channel Outreach Sequence Automation

Revenue teams running multi channel outreach campaigns can use Max to feed leads directly into their preferred sales engagement platforms. By integrating with tools like Overloop, Instantly, or Lemlist, Max automatically pushes enriched leads into automated email and LinkedIn sequences. This creates a fully automated outbound engine where Max handles discovery and enrichment, while the outreach tool manages follow up cadences. Teams can set up the entire workflow once and let it run on autopilot, with Max continuously replenishing the pipeline.

Pricing

Max offers simple, transparent pricing with two core plans. The Starter plan is priced at 79 EUR per month when billed annually, which includes 100 leads sourced every month, approximately five leads per day. This plan includes LinkedIn monitoring, AI enrichment, ICP filtering, and integrations. The Pro plan is the most popular option and provides higher lead volumes and additional features. Both plans are available with monthly or yearly billing, and yearly subscriptions include two months free. Prices are listed in EUR and can be paid in local currency at checkout.

Frequently Asked Questions

How does Max determine which leads are high intent?

Max monitors a wide range of buying signals across the web, including LinkedIn profile activity, company page engagement, reactions and comments on posts, hiring sprees, funding announcements, new executive hires, and job changes. When a prospect or company matches your ICP and exhibits one or more of these signals, Max classifies them as a high intent lead. The system prioritizes leads with the strongest signals to ensure you receive the most qualified opportunities first.

Do I need to integrate Max with other tools to use it?

No, Max works as a standalone solution. You can simply define your ICP and receive enriched leads directly in your inbox or Slack without any additional integrations. However, if you want to automate your outreach further, Max integrates seamlessly with Overloop, Instantly, Lemlist, Zapier, Make, and any webhook compatible tool. This flexibility allows you to start simple and expand your automation as needed.

How long does it take to set up Max?

Setup takes approximately two minutes. You begin by entering your website URL, and Max automatically analyzes your business to build your ideal customer profile. From there, you can customize your ICP criteria and choose how you want to receive leads. Within an hour of setup, Max will begin delivering enriched, high intent leads to your chosen channels. There is no complex configuration or lengthy onboarding required.

Can I control what Max does or does he act completely autonomously?

Max is designed to work alongside your sales team, not replace it. You remain in full control at all times. You can review the leads Max suggests before taking action, or you can let him run autonomously based on your predefined criteria. The system is built for founders, SDRs, and revenue teams who want to automate busywork while maintaining strategic oversight. You choose the level of autonomy that works best for your process.

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