Formly

Formly is a modern form-building platform designed to help teams create polished, high-converting forms without the friction of starting from a blank page. At its core, Formly leverages the power of AI agents including Claude, ChatGPT, Cursor, Codex, and OpenClaw to transform natural language descriptions into fully functional forms. Instead of manually dragging and dropping fields or guessing which questions to ask, users simply describe the outcome they want in a chat interface. For example, a user might say, "Create a feedback survey for our beta users and publish it," and Formly will generate the appropriate questions, field types, and page flow. Once generated, every form opens in a full visual editor where users can fine-tune every detail. This editor supports drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, and custom branding. Formly is built for product teams, HR departments, marketers, and developers who need to collect qualified leads, screen applicants, gather honest feedback, or manage event signups. The platform offers unlimited forms and submissions with a simple pricing plan, and it prioritizes data privacy with GDPR-compliant hosting in Europe. Answers are not locked inside a dashboard; instead, users can pipe submissions into their CRM, database, or any other tool via webhooks, API, and MCP. With a one-time setup that takes about two minutes, Formly connects to your preferred AI agent and then lets you create, publish, and analyze forms entirely through chat or through a robust visual interface.

AI-Powered Form Generation

Formly eliminates the blank page problem by allowing users to describe their desired outcome in natural language to an AI agent. Whether you need to screen 200 job applicants, collect beta feedback, or build a registration form, you simply tell the agent what you want. The AI then generates the appropriate questions, field types, and page flow automatically. This feature drastically reduces the time from idea to published form, making it ideal for teams that need to iterate quickly. Users can review the AI-generated draft and then publish it directly or open it in the visual editor for further refinement.

Comprehensive Visual Editor

Every form generated by AI opens in a full-featured visual editor that gives users complete control. The editor supports drag-and-drop blocks for adding text inputs, dropdowns, matrices, phone fields, email fields, and more. Users can create multi-page forms to split longer surveys into focused steps that people actually finish. Conditional logic and answer piping allow for personalized paths where subsequent questions change based on previous answers. Variables let you dynamically insert user data, such as greeting respondents by their first name. Real-time preview ensures you see exactly what respondents will experience before publishing.

Advanced Response Management

Formly provides robust tools for managing and analyzing form submissions. The platform tracks key metrics including total responses, completion rates, and aggregated data. Users can view individual submissions, see analytics on question-level responses, and export data as needed. For teams that need real-time integration, Formly offers webhooks that push every submission to any service that accepts webhooks the moment it arrives. The REST API and MCP (Model Context Protocol) allow AI agents to fetch and summarize responses directly in chat. Email notifications keep you informed of new submissions without needing to check a dashboard.

Flexible Deployment and Branding

Formly supports multiple ways to launch forms so you can meet your audience where they already are. Forms can be embedded directly into your website or web application, shared via a short link, or placed behind a popup on your site. Custom branding options let you match your form's appearance to your company's identity, including colors, logos, and fonts. The platform is hosted in Europe and is GDPR compliant, meaning your data stays yours. Formly does not use cookies or track your form responses, ensuring respondent privacy is maintained throughout the data collection process.

Lead Generation and Qualification

Marketers and sales teams can use Formly to build high-converting lead capture forms that qualify prospects automatically. By describing the ideal customer profile to the AI agent, Formly generates a form with targeted questions that filter out unqualified leads. Conditional logic can route high-quality leads to a different thank-you page or trigger a webhook to add them directly to a CRM. The ability to embed forms on landing pages or within blog posts ensures leads are captured without disrupting the user experience. Analytics on completion rates and drop-off points help teams optimize their forms for maximum conversion.

Job Application and Candidate Screening

HR teams and hiring managers can streamline their recruitment process with Formly's AI-powered application forms. By simply saying "Build a job application form with a resume upload," the platform generates a complete application with fields for personal details, work experience, education, and a file upload block for resumes and cover letters. Multi-page flows keep the application organized into logical sections, reducing candidate fatigue. Answer piping and conditional logic can tailor follow-up questions based on previous answers, such as asking for specific skills if the candidate indicates relevant experience. Submissions can be sent via webhook to an applicant tracking system or HR database.

Customer Feedback and Surveys

Product teams and customer success managers can quickly deploy feedback surveys to gather actionable insights. Formly's AI can generate a survey based on a goal like "I need to understand why users are churning" or "Collect feedback on our new feature." The platform supports ratings, multiple choice, open text, and matrix questions to capture both quantitative and qualitative data. Multi-page surveys with progress bars improve completion rates for longer questionnaires. Responses can be summarized by the AI agent directly in chat, providing instant insights like "Most beta users ask for dark mode and CSV export." This enables teams to act on feedback rapidly.

Event Registration and Signups

Event organizers can use Formly to create registration forms that collect attendee information, preferences, and payment details. The AI agent can build a form with fields for name, email, phone number, dietary restrictions, and session selections. Conditional logic can show or hide specific sessions based on ticket type or previous choices. File upload blocks allow attendees to submit headshots or presentation materials. Webhooks can integrate with event management platforms or send confirmation emails automatically. The ability to embed the form on an event page or share a short link makes it easy to promote and manage registrations.

Formly offers a simple, transparent pricing model with unlimited forms and submissions. The plan includes access to all features including AI-powered form generation, the full visual editor, custom branding, webhooks, API access, email notifications, and GDPR-compliant hosting in Europe. There are no per-form or per-submission fees, and you can cancel anytime. The platform is designed to be affordable for teams of all sizes, from solo founders to large enterprises. For the most current pricing details, please visit the Formly website.

How does Formly's AI form generation work?

Formly connects to your preferred AI agent such as Claude, ChatGPT, Cursor, Codex, or OpenClaw through a one-time setup that takes about two minutes. Once connected, you simply describe the outcome you want in natural language, for example, "Create a feedback survey for our beta users." The AI agent then generates the appropriate questions, field types, and page flow based on your description. You can review the draft and either publish it immediately or open it in the visual editor to make adjustments. The AI learns from your preferences over time to produce better results.

Is my data secure and compliant with privacy regulations?

Yes, Formly prioritizes data security and privacy. The platform is hosted in Europe and is fully GDPR compliant. Formly does not use cookies or track your form responses in any way. Your data remains yours and is not shared with third parties. All submissions are encrypted in transit and at rest. For teams with additional compliance requirements, Formly offers webhooks and API integrations that allow you to pipe data directly into your own secure systems without storing it on Formly's servers longer than necessary.

Can I customize the look and feel of my forms?

Absolutely. Formly provides full custom branding capabilities. In the visual editor, you can set your company's colors, upload your logo, and choose custom fonts to match your brand identity. You can also adjust layout options, button styles, and background colors. The real-time preview shows exactly how your form will appear to respondents. For advanced customization, you can embed forms on your own website or web application, ensuring a seamless brand experience. Custom domains are also supported for forms that need to appear on your own URL.

How do I get responses out of Formly and into my other tools?

Formly offers multiple integration options to ensure responses go where you need them. Webhooks push every submission to any service that accepts webhooks the moment it arrives, making it easy to connect to CRMs, databases, or custom applications. The REST API allows you to pull responses programmatically. For AI-powered workflows, the MCP (Model Context Protocol) integration lets your AI agent fetch and summarize responses directly in chat. Email notifications can be configured to alert you or your team of new submissions. Additional integrations with Notion, Zapier, and Make are coming soon based on user demand.